Making Waves: How to Magnetize, Maximize and Monetize Your Brand
As a female founder and leader, your brand means everything to you. There is such power and opportunity in your brand - standing out among the crowd, owning your expertise, and growing your audience and driving revenue. However, many women don’t fully maximize that power.
In this Making Waves virtual panel discussion, we bring branding and media industry leaders together to dive deep in to this topic - discussing how to leverage your brand to get in front of the people you’re meant to serve, separate yourself from the rest, and use every opportunity to drive results and revenue.
Register below to join us on Thursday, Nov. 21st at 1:30pm EST
Our panel of experts include:
Beth Nydick
Beth Nydick is the secret weapon for coaches, consultants, experts, and authors who are ready to stop playing small. While you’re crafting your next game-changing idea, Beth’s behind the scenes, making sure it not only gets seen but sells.
Her clientele? A powerhouse list of thought leaders, entrepreneurs, and industry experts who were just one big break away from being overlooked—until Beth stepped in. She turns high-potential professionals into media sensations, transforming their visibility into real influence—and revenue.
When her clients speak, it’s not just inspiring—it’s profitable. Audiences don’t just take notes; they take action. So, the next time you notice a breakout star dominating the entrepreneurial space, just remember—Beth’s the mastermind behind their rise. Who says thought leadership can’t be wildly profitable?
She has been featured in OPRAH, Parade, Forbes, Inc., Business Insider, Fast Company, Nylon Magazine, Tori Burch, and Better Homes and Gardens. She has also appeared on The Drew Barrymore Show, The Sherri Shepherd Show, ABC, CBS, NBC, KTLA, WPIX and The Tonight Show. She is also the co-author of the top-rated cookbook "Clean Cocktails: Righteous Recipes for the Modern Mixologist.
Heidi Yarger
Heidi Yarger is the Founder and Creative Director of Spitfiregirl, an award-winning branding agency that helps visionary entrepreneurs and authors amplify their influence and dominate their industries. For over 24 years, Heidi has been the not-so-secret weapon behind iconic brands across publishing, fashion, hospitality, and luxury events.
Blending deep industry insight and digital branding expertise with honesty, humor, and a dash of “spitfire,” Heidi crafts memorable brands that connect with audiences and drive results. Her immersive, no-nonsense approach ensures clients shine at every touchpoint—whether it’s a bestselling book launch, a standout social media campaign, or a full-scale rebrand. Heidi has worked with industry leaders like Julia Boorstin (When Women Lead), Liz Elting (Dream Big and Win), and Alison Fragale (Likeable Badass), as well as leading fashion brands, luxury event planners, acclaimed restaurants, and boutique hotels.
Her work has been featured in Print Magazine, How Design, Logo Lounge, and California Home & Design, and she’s been spotlighted in Canvas Rebel, Bold Journey, and The Everygirl. As a sought-after speaker, Heidi has delivered dynamic, engaging talks at WeWed, The Coterie Retreat, Bridal Show Producers International, Rooted in the Rockies, and Altitude Summit.
A fearless creative director, cancer survivor, and mom, Heidi thrives on tackling tough challenges, solving big problems, and bringing kick-ass ideas to life. She’s passionate about topics like personal branding, design strategy, and the intersection of motherhood and creative entrepreneurship. Ready to elevate your brand? Visit www.spitfiregirldesign.com.
Barbara Pike Gonzales (panelist, host and moderator)
Barbara Pike Gonzales is the founder of BPG Communications. She is a personal branding and communications expert with a deep passion for empowering women to be seen and be known, while being true to who they authentically are.
Her unique blend of creativity, strategic acumen, and business intuition has made her a go-to resource for female founders and leaders seeking the clarity and confidence to articulate who they truly are and own the value they bring to the table. Learn more about Barbara at www.barbarapikegonzales.com.
Register below to join us on Thursday, Nov. 21st at 1:30pm EST